MOBILE. B2C. 0→1

Powering iconic audio

Mobile platform for a legendary audio brand, designed to bring the McIntosh experience into the connected era.

Led design across interaction, interface, and system behavior to elevate the brand’s signature feel while modernizing setup and control.

Impact

The result is a unified mobile platform that redefines how users engage with McIntosh audio systems. Designed for both iOS and Android, the app ensures seamless control and visual continuity across devices and configurations.

The app reduces user friction and support demands during setup by translating complex hardware functionality into a refined, user-friendly UI.

The platform’s modular design cuts development time and cost by standardizing how new products are onboarded, enabling faster, more efficient launches across McIntosh’s growing product line.

The McIntosh brand now has a platform to integrate a modern user experience without compromising the look and feel that our customers have come to love.

Client

…provided invaluable feedback on our products during development by sharing their knowledge of user expectations and best practices.

Client

Customer feedback has been overwhelmingly positive.

Client

The app, newly released for both Android and iOS devices, proves a very smooth and flexible way to set up and operate the C2800.

Bose Corporation Acquires McIntosh Group, the Leader in Luxury, High-performance Audio

Design system

A robust modular design system ensures a consistent user experience across diverse product configurations, reducing development time while scaling gracefully with new hardware.

Onboarding – Pan and Zoom ↓

Onboarding — Pan and Zoom ↓

simplify onboarding complexity

Consumers experience a seamless, intuitive onboarding flow.

Behind the scenes, complex onboarding logic accounts for multiple products, permissions, connection types, network provisioning, OTA firmware updates, and edge cases.

Onboarding – Pan and Zoom ↓

Onboarding – Pan and Zoom ↓

No limits: how do we push beyond expectations

Group and Zone features that introduce new, multi-room setups. Custom Experiences put favorite settings and setup one tap away. Real-time volume indicators give users clear, confident feedback.

Push beyond expectations

Group and Zone features that introduce new, multi-room setups. Custom Experiences put favorite settings and setup one tap away. Real-time volume indicators give users clear, confident feedback.

Improved Usability

Navigating audio inputs through hardware menus was slow, technical, and often unclear.

The complexity of the back panel was translated into a clear, user-friendly interface—making it easy for users to organize, label, and manage their connections without guesswork.

outcome

Successfully launched on iOS and Android, the platform:

  • Established a scalable foundation for future products

  • Streamlines development for new releases

  • Delivers elevated user experience that both controls and extends the brand’s legendary line of connected audio products.